Creating a world where all skincare is used

Our mission speaks for itself. We want to create a positive impact in the world of beauty. Less waste and premium skincare more accessible to a wider audience.

  • Sustainability

    30%(!) of all products within beauty end up as waste. Our goal is to reduce this number. We buy overstock from premium skincare brands and retailers and give these products a second life.

  • Accessibility

    We believe that every skin deserves the best skincare. Because we buy overstock directly, we can offer these products at a reduced rate and help you save. All year round!

How does it work?

Our assortment consists of overstock products. Brands and retailers are often left with overstock for various reasons. Rooby enters into partnerships with these parties, takes over the overstock and offers it via our platform. In this way, we help the parties to get rid of their stock and give these products a second life. Below are some examples of products that we buy and sell. The reason for selling via Rooby is stated with each product:)

  • 1. Too much purchased stock

    95% of our assortment. In an ideal world, brands would be able to accurately estimate how many units of an item they are going to sell. Unfortunately, that is not the case and there is often overstock. You can find these still perfect products with us.

  • 2. Box/Labels

    The inside counts! We offer products with small deviations in the label, or a dent in the packaging. If the product is still good, why not use it? We will always clearly indicate this in the description of this product.

  • 3. Shelf life

    We all have our expiration date, but until then there is nothing wrong;) We buy this stock and offer it in our "last chance" corner. We will always clearly show this in the description of the product.
All our products are always in perfect condition on the inside.

Founder

My name is Lex and I am the founder of Rooby. When I found out how much waste is produced within the beauty industry, I decided to do something about it. With Rooby we are launching a new concept and we bring you the best brands in skincare, for the best prices. Making premium skincare more sustainable and accessible is our top priority!

Madelon about us page

Skincare specialist

My name is Madelon and I have had a passion for skincare since I was young. 7 years ago I started my own salon, called Madesalon in Amsterdam. Madesalon is a high-end salon focused on skin improvement. I know a lot about skincare products and the skin. I look forward to using my experience and drive to make this sector a bit more sustainable.