SMPL is the brand for anyone who chooses natural and sustainable care. With products that are pure, effective and minimalistic, SMPL makes natural skin care simple and accessible. Every product is vegan, biodegradable and free of harmful substances, so that your skin and the planet benefit from it. Whether you are looking for a multifunctional cream, a mild cleanser or skin tools, SMPL stands for quality and simplicity.
SMPL Skincare is a modern, sustainable skincare brand from the Netherlands, loved for its minimalist, effective formulas and pure ingredients. Founded with the mission to make skincare as simple and honest as possible, SMPL creates products that are free of unnecessary additives. Everything your skin needs – and nothing it doesn’t.
With a focus on natural, organic ingredients, SMPL offers skincare that is gentle on both your skin and the planet.
✔ 100% Natural Ingredients – SMPL uses only pure, plant-based ingredients such as aloe vera, jojoba oil, shea butter and raspberry seed oil, rich in antioxidants and vitamins.
✔ Mild formulas for all skin types – Suitable for even the most sensitive skin; free from perfume, alcohol, synthetic preservatives and other irritants.
✔ Multifunctional use – Many SMPL products are designed to be multifunctional, allowing you to achieve more with fewer products: convenient and sustainable.
✔ Sustainable & cruelty-free – SMPL stands for responsible production, biodegradable ingredients, recycled packaging and is completely cruelty-free.
✔ Transparency and honesty – No empty marketing claims, but honest communication about ingredients, effects and origin.
Sustainability is in SMPL’s DNA. The brand consciously chooses natural, biodegradable ingredients that are responsibly sourced. All packaging is made from recycled materials and is fully recyclable. SMPL also believes in ‘less is more’ – by developing multifunctional products, they encourage a minimalist skincare routine, which helps reduce waste and overconsumption.
SMPL never tests on animals and strives for the smallest possible ecological footprint, from production process to end product. By making conscious choices in every step of the chain, SMPL shows that effective skin care goes perfectly with caring for nature.
