

Creating a world where all skincare is used
Our mission speaks for itself. We want to create a positive impact in the world of beauty. Less waste and premium skincare more accessible to a wider audience.
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Durable
30%(!) of all products within beauty end up as waste. Our goal is to reduce this number. We buy overstock from premium skincare brands and retailers and give these products a second life.
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Accessible
We believe that every skin deserves the best skincare. Because we buy overstock directly, we can offer these products at a reduced rate and help you save money. All year round!
Our Assortment
Our assortment consists of overstock products. Brands and retailers are often left with overstock for various reasons. Rooby enters into partnerships with these parties, takes over the stock and offers it via our platform. This way, we help parties to get rid of their stock and give these products a second life. Below are some examples of products that we buy and sell.
We do not buy products that have faults on the inside.
Meet the team behind Rooby

Founder
My name is Lex and I am the founder of Rooby. When I found out how much waste is produced within the beauty industry, I decided to do something about it. With Rooby we are launching a new concept and we bring you the best brands in skincare, for the best prices. Making premium skincare more sustainable and accessible is our top priority!

Skincare specialist
From a young age I have had a passion for skincare. 7 years ago I started my own salon, called Madesalon in Amsterdam. Madesalon is a high-end salon focused on skin improvement. I know a lot about skincare products, and the skin. I look forward to using my acquired experience and drive to make this sector more sustainable.