Woman applying cleanser to face while smiling

Why cleansing is essential for healthy skin

In the world of skincare, there are countless steps and products, but one thing remains constant: the importance of a good cleanser. Whether you have an extensive skincare routine or prefer to keep it simple, cleansing is the indispensable basis for a radiant, healthy skin. In this blog, we explain why cleansing is so important and how you can best care for your skin.

What exactly does a cleanser do?

A cleanser is a facial cleanser that removes dirt, sebum, makeup, and other impurities from your skin. Throughout the day, your skin collects all sorts of substances—from air pollution to sunscreen or makeup residue. Without proper cleansing, these buildups can lead to:

  • Clogged pores

  • Blackheads and pimples

  • Dull skin

  • Accelerated skin aging

By cleansing your face daily, you give your skin the chance to breathe, recover and absorb products better.

How often should you cleanse your face?

Dermatologists recommend cleansing your face twice a day: in the morning to remove excess oil and sweat from the night before, and in the evening to remove makeup and dirt. Don’t forget to cleanse your face after exercising, too—sweat can clog pores if it sits around.

Which type of cleanser suits your skin type?

Choosing the right cleanser is essential. Not every product works for every skin type. Here’s a quick guide:

  • Oily skin: Choose a foaming cleanser with ingredients like salicylic acid

  • Dry skin: Go for a hydrating cleanser with ceramides or hyaluronic acid

  • Sensitive skin: Use a gentle, fragrance-free milk or cream cleanser

  • Normal skin: You're in luck! Most cleansers will work fine, but avoid harsh products

With us you will find a changing selection of top brands at reduced prices – perfect for trying out different cleansers without breaking your budget.

Common mistakes when cleansing

Even with the best cleanser, you can make mistakes that put unnecessary strain on your skin. Here are a few common pitfalls:

  • Cleansing too often: This can damage your skin barrier and cause dehydration

  • Using hot water: This dries out your skin. Use lukewarm water

  • Rough towels or hard rubbing: Pat your face dry instead of scrubbing

  • No double cleansing with makeup: Use an oil or balm cleanser first and then a water-based cleanser. You can also try the special makeup cleaner from JOIK !

The first step to healthier skin

A good skincare routine starts with the basics. By consistently and properly cleansing your face, you lay a healthy foundation for the rest of your skincare products. Remember: a cream or serum works much better on clean skin.

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Visit our shop and start taking better care of your skin today.