
How the beauty industry can become more sustainable: trends and innovations
The beauty industry is a dynamic sector that is constantly evolving. But with innovation comes responsibility: the impact of beauty products on the environment is a growing concern. Fortunately, there are inspiring trends and innovations that show how the sector can become more sustainable. In this blog, we will take you through the most important developments that contribute to a greener future for sustainable beauty!
1. Natural and Organic Ingredients
Consumers are increasingly asking for sustainable beauty products with natural and organic ingredients. These are not only better for the skin, but also less harmful to the environment. Think of brands that replace harmful chemicals with plant-based alternatives, such as aloe vera, shea butter and green tea extract.
We also have several brands in our range that work (completely) with organic and natural products. Think for example of Marie-Stella-Maris , SMPL , Routinely ,JOIK ,YOGH and Mario Badescu .
2. Zero Waste and Refillable Packaging
Plastic waste is one of the biggest environmental problems in the sustainable beauty industry. Many brands are therefore embracing the concept of zero waste and introducing refillable packaging or packaging-free products.
We sell all the refill products from Marie-Stella-Maris , in addition we have several brands that work with completely natural packaging.
3. Waterless Formulas
Traditional beauty products often contain large amounts of water, which makes production intensive and can shorten the shelf life of products. Waterless formulas, such as powders, solid bars and concentrated serums, are becoming increasingly popular. These products have a smaller environmental footprint and last longer.
Why it works: Removing water reduces the weight and volume of products, which also makes transportation more efficient.
A good example of this are the products ofYOGH . Their cleansing products are made in powder form, and therefore do not contain water.
4. Use of Upcycled Ingredients
Upcycling is an emerging trend where residual materials from other industries are reused in sustainable beauty products. Think coffee grounds for scrubs, fruit pulp for face masks, and grape seed oil from the wine industry.
Impact: This reduces waste and adds value to materials that would otherwise be thrown away.
5. Transparency and Sustainability Certificates
Consumers want to know where their products come from and how they are made. Brands that are transparent about their production chain and obtain sustainability certificates such as Fair Trade, Ecocert or Leaping Bunny, gain the trust of conscious customers.
Trend: Blockchain technology is used to verify the origin and sustainability of products. How this works exactly, we'll leave up to you ;)
6. Innovations in Recycling
Recycling remains a challenge, especially due to complex packaging made from multiple materials. Fortunately, brands are working with organizations like TerraCycle to offer innovative recycling programs.
Future perspective: Smart packaging with QR codes can help consumers to correctly separate and recycle products.
7. Local Production and Short Chain
Brands are increasingly opting for local production to reduce transport emissions. Using regional ingredients also boosts the local economy and reduces the ecological footprint.
Example: Using locally grown flowers, herbs and plants instead of exotic ingredients.
8. Sustainable Energy in Production
Factories that make sustainable beauty products are switching to renewable energy sources such as solar or wind power. This significantly reduces CO2 emissions.
Extra Step: Some brands offset their remaining emissions by investing in projects like reforestation.
Example:SMPL places a piece of coral in Kenya for every eight orders over 60 euros. In this way, they contribute to the restoration of coral reefs together with their customers. A wonderful initiative!
Conclusion
The future of the beauty industry lies in sustainability. By choosing natural ingredients, innovative packaging and transparent production processes, brands can not only reduce their impact on the environment, but also exceed the expectations of conscious consumers. As a consumer, you can contribute by choosing brands that are already taking these steps. If, despite the efforts of brands and retailers, there are still products left over, we are ready to prevent them from ending up as waste. Together, we can transform the beauty industry into a more sustainable sector that contributes to a greener world.