Three serums with black bottle and white logo placed in a row with a mirror background

The secret of serums: what do they do and why are they indispensable in your routine?

You probably know them: small bottles with a concentrated formula, also called serums. But what are serums, how do they work, and why should you add them to your skincare routine? In this blog, we dive deeper into the world of serums.

What is a serum?

A serum is a skin care product that is specifically designed to deliver a high concentration of active ingredients. Unlike creams, which often have a thicker texture and focus primarily on hydration and protection, serums have a lighter texture. This allows them to penetrate deeper into the skin and do their work where it is needed most.

The active ingredients in serums can vary depending on the goal. Think hyaluronic acid for hydration, vitamin C for radiance, or retinol for anti-aging.

How does a serum work?

Serums are powerhouses because of their formula. They usually contain a higher concentration of active ingredients than other skin care products. Thanks to their light structure, they are quickly absorbed by the skin and can work in the deeper layers of the skin. This makes them ideal for tackling specific skin problems, such as:

  • Fine lines and wrinkles : Ingredients like retinol and peptides stimulate collagen production.

  • Hyperpigmentation : Vitamin C and niacinamide help reduce dark spots and even out skin tone.

  • Dry skin : Hyaluronic acid attracts and retains moisture, keeping the skin hydrated and plump.

  • Acne : Ingredients like salicylic acid and zinc reduce blemishes and inflammation.

How do you use a serum?

Using a serum is simple, but the order and technique are important for optimal results. Follow these steps:

  1. Cleanse your skin : Start with clean skin so that the serum can be absorbed properly.

  2. Apply toner (optional): A toner can help prepare your skin for the serum. You can filter toners in the menu under "product type" ;)

  3. Use a few drops of serum : A small amount is often enough. Apply it with your fingertips and massage it in gently.

  4. Wait a few minutes : Allow the serum to fully absorb before applying moisturizer or sunscreen.

How to choose the right serum?

Choosing the right serum depends on your skin type and the skin concerns you want to address. Here are some guidelines:

  • Dry skin : Choose a serum with hyaluronic acid or glycerin.

  • Oily skin : Look for serums with niacinamide or zinc.

  • Sensitive skin : Serums with soothing ingredients such as aloe vera or chamomile are ideal.

  • Anti-aging : Retinol and Vitamin C are excellent choices.

The benefits of serums

Using a serum regularly can do wonders for your skin. Here are some of the benefits:

  • Deep action : Thanks to their concentrated formula and light texture, serums can penetrate deeper into the skin than other products.

  • Targeted Results : Serums are designed to address specific skin concerns.

  • Increased effectiveness of your routine : By adding a serum, you make your skin care routine more complete and effective.

Conclusion

Whether you are looking for a solution for fine lines, dry skin, or an impure complexion, Rooby has a wide range of serums from different brands. Choose a serum that suits your skin type and goals, and apply it consistently for the best results!